- No products in the cart.
By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Thrive Tee
$28.50Select optionsAlong with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
First In Tee
$37.00Select optionsTo do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness all for the pure love of surf. Rewarded with the serenity and remarkable peacefulness of the ocean that you can only witness during this predawn witching hour. Enjoy the ride.
Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Wahine Kai Tee
$28.50Select optionsNothing compares to the style and grace of the wahine kai (woman of the sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding the pocket. If there was ever evidence in our evolutionary ancestry originating from the Sea, it is in the fluid movement of the wahine kai.
The women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
Surfer In The Sun Tee
$38.00Select optionsWestcoast surf artist Al Swaney draws on her life experiences in Ireland and Hawai’I in this creative collaboration between Ulupono and Bleusome Art. Her signature line art accentuated with bold colors and simple shapes distills the essence of surfing in a perfectly minimalist fashion.
To see more of Al’s amazing work, be sure to check out her Bleusome Art Collection.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Still Wahine Tee
$36.00Select optionsThe women’s tee is a collaborative creation between Ulupono and east-coast surf artist Meg Jacovino.
My artwork is inspired by surfing and the sea! The sun, moon and stars. My countless wipe-outs, dreams of nose riding, and the indescribable feeling I get when sliding across the face of a wave.
Visit Meg’s Gallery to see more of her amazing minimalist surf art.
Our women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
DP Hoodie
$62.00Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
Primal Urges Tee
$28.50Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
Last Bastion of Surf
Surfers spend inordinate amounts of time idolizing the up and coming rider or mesmerized by the most progressive shaper. Yet they rarely give a second thought to the person they…
Surfrider v5.0
When the Surfrider Foundation set out to look for the fifth heir to its environmental throne in 2004, they tossed out the green rule-book and hired a tech entrepreneur. James…
The Endless August
If there were royalty in surfing’s microcosm, the August family would certainly qualify. Known as “Blackie” throughout the Southern California local scene, Orall W. August was introduced to surfing by…
Subscribe to our newsletter to be the first to know about drops, promos, and all manner of stoke.