By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
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Vintage Tee
$28.50Select optionsOur homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards nested in the classic diamond shape common during this golden era of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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Still Wahine Tee
$36.00Select optionsThe women’s tee is a collaborative creation between Ulupono and east-coast surf artist Meg Jacovino.
My artwork is inspired by surfing and the sea! The sun, moon and stars. My countless wipe-outs, dreams of nose riding, and the indescribable feeling I get when sliding across the face of a wave.
Visit Meg’s Gallery to see more of her amazing minimalist surf art.
Our women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
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Air Freshener
$4.00Add to cartThe smell of stoke brought to you by Ulupono. Our air fresheners were developed exclusively for us to bring the scent of fresh surf wax to help make traffic on the 405 suck less. Each air freshener measures 3-1/2 inches in diameter and proudly made in the U.S.A.
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Kook Tee
$1,000.00$32.00Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
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The OG Hat
$20.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
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Noble Mug
$12.00Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are slightly tapered for that euro-phyle aesthetic with comfortable handles perfect for that dawn patrol java. Dishwasher and microwave safe.
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Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
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True To Core Tee
$28.50Select optionsOur first core value is to always be true to core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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