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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Respect Tee
$28.50Select optionsThe tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how to respect the lineup. Those that can grasp the concept stand to earn their own respect from fellow surfers as well as the waves. It is the cardinal rule of surfing … give respect, get respect.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
Ulupono X My Manoa Surf Wax
$7.50Add to cartSafe for you. Safe for the ocean. Our cool water, coconut scented surf wax was especially made for Ulupono by our friends My Manoa in Honolulu, Hawai’i. Each bar weighing about 2 oz. is hand made using only organic beeswax, organic coconut oil, and phthalate-free fragrance. Visit My Manoa for more environmentally responsible products made with aloha.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
Noble Path Tee
$28.50Select optionsPursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very simple and pure love of surf. This is our life, and now this is our noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton. Please note that the graphic color is slightly lighter than depicted in photographs.
Kook Tee
$1,000.00$28.50Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Pray For Parking Tee
$32.00Select optionsThere was a time when parking meant pulling up on the dirt shoulder along the Pacific Coast Highway. Nowadays you’re lucky to find a spot in the now paved and metered parking lots. Never mind the surf. Pray for parking.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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