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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Noble Mug
$8.47Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are slightly tapered for that euro-phyle aesthetic with comfortable handles perfect for that dawn patrol java. Dishwasher and microwave safe.
Bamboo Wax Comb
$5.50Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
The OG Hat
$23.16Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
The OG Tee
$21.70Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we derive so much of what defines us. Our iconic “skull & crossboards” is a nod to our former selves and derived from the original Tribal Surf logo, the first online community of California surfers aimed at introducing inclusivity into the traditionally exclusive world of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Sticker
$1.03Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
The OG Hat (Black)
$23.16Add to cartThis is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”
Classic Badge Tee
$36.15Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.
The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.
Wahine Kai Tee
$22.52Select optionsNothing compares to the style and grace of the wahine kai (woman of the sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding the pocket. If there was ever evidence in our evolutionary ancestry originating from the Sea, it is in the fluid movement of the wahine kai.
The women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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