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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Support Local Tee
$28.50Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Classic Badge Tee
$37.00Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.
The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.
Primal Urges Tee
$28.50Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Wahine Kai Tee
$28.50Select optionsNothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding the pocket. If there was ever evidence in our evolutionary ancestry originating from the Sea, it is in the fluid movement of the wahine kai.
The women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
DP Hoodie
$62.00Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
Sustainable Stoke
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Surfrider v5.0
When the Surfrider Foundation set out to look for the fifth heir to its environmental throne in 2004, they tossed out the green rule-book and hired a tech entrepreneur. James…
Know Before You Go
Ironically, had Sean Collins knew what he was getting into when he started the venerable surf forecasting operation bearing this motto, we may never have had the benefit of his…
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