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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Ulu Pono Tee
$28.50Select optionsTo pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Classic Badge Tee
$37.00Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.
The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.
DP Hoodie
$62.00Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
Air Freshener
$4.00Add to cartThe smell of stoke brought to you by Ulupono. Our air fresheners were developed exclusively for us to bring the scent of fresh surf wax to help make traffic on the 405 suck less. Each air freshener measures 3-1/2 inches in diameter and proudly made in the U.S.A.
Less Is More Tee
$28.50Select optionsThere is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Thrive Tee
$28.50Select optionsAlong with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
True To Core Tee
$28.50Select optionsOur first core value is to always be true to core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
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