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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Support Local Tee
$28.50Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Mug
$12.00Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are slightly tapered for that euro-phyle aesthetic with comfortable handles perfect for that dawn patrol java. Dishwasher and microwave safe.
The OG Hat (Black)
$20.00Add to cartThis is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”
Surfer In The Sun Tee
$38.00Select optionsWestcoast surf artist Al Swaney draws on her life experiences in Ireland and Hawai’I in this creative collaboration between Ulupono and Bleusome Art. Her signature line art accentuated with bold colors and simple shapes distills the essence of surfing in a perfectly minimalist fashion.
To see more of Al’s amazing work, be sure to check out her Bleusome Art Collection.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Less Is More Tee
$28.50Select optionsThere is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Ulu Pono Tee
$28.50Select optionsTo pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Ulupono X My Manoa Surf Wax
$7.50Add to cartSafe for you. Safe for the ocean. Our cool water, coconut scented surf wax was especially made for Ulupono by our friends My Manoa in Honolulu, Hawai’i. Each bar weighing about 2 oz. is hand made using only organic beeswax, organic coconut oil, and phthalate-free fragrance. Visit My Manoa for more environmentally responsible products made with aloha.
Kook Tee
$1,000.00$32.00Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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