By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
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Pray For Parking Tee
$32.00Select optionsThere was a time when parking meant pulling up on the dirt shoulder along the Pacific Coast Highway. Nowadays you’re lucky to find a spot in the now paved and metered parking lots. Never mind the surf. Pray for parking.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
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Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
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Compass Tee
$28.50Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
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Support Local Tee
$28.50Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
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DP Hoodie
$62.00Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
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Primal Urges Tee
$28.50Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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The OG Tee
$28.50Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we derive so much of what defines us. Our iconic “skull & crossboards” is a nod to our former selves and derived from the original Tribal Surf logo, the first online community of California surfers aimed at introducing inclusivity into the traditionally exclusive world of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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