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Welcome to Ulupono
Ulupono Surf Company™ is a California-based surf brand inspired by its grassroots following. Ulupono was formerly known as Tribal Surf, a community of California surfers founded in 2008. At Ulupono, we cater to the surfer and not to the masses. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Our Creations
Our design philosophy is inspired by the grassroots surfing from which Ulupono was formed. We aim to stay true to the core.
The Surf Shop
Check out our shop for threads designed by surfers for surfers.
Wahine Kai Tee
$32.00$19.20Select optionsNothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding the pocket. If there was ever evidence in our evolutionary ancestry originating from the Sea, it is in the fluid movement of the wahine kai.
The women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
Surf Shop Sticker
$0.00Add to cartSurf shops used to give out stickers for free.
You didn’t have to send in a stamped envelope. You didn’t have to like, or share, or click. They were just stoked that you were stoked on their sticker. Get your truly free surf shop sticker here.
Noble Path Tee
$32.00$19.20Select optionsPursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very simple and pure love of surf. This is our life, and now this is our noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton. Please note that the graphic color is slightly lighter than depicted in photographs.
Noble Sticker
$3.00$1.80Add to cartOur flagship 3.5″ sticker proudly flying our colors embroidered with our iconic “skull and crossboards.”
The OG Tee
$32.00$19.20Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
The OG Hat (Black)
$25.00$15.00Add to cartThis is our flagship hat in black proudly flying our colors embroidered with our iconic “skull and crossboards.”
Stay Stoked Tee
$32.00$19.20Select optionsThe tee that says it all and the answer to why we surf … stoke.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
Siamese Sirens Tank
$32.00$19.20Select optionsImpossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse with which she carves deep lines on her shortboard, it is a siren call to behold.
The women’s tank top brings the right amount of femininity to the silhouette made with 52% Airlume combed and ring-spun cotton and 48% polyester. Please check the size chart as sizes tend to run small.
From The Zine
Our niche publication features exclusive interviews of ordinary dudes doing extraordinary things.
SYRVing Nicaragua
Surf. Yoga. Charity. If there was ever the trifecta of good karma, Santa Monica local Monique Evans may have hit the mark when she founded SYRV, a non-profit outfit that…
Putting the Stoke in Mentoring
Remember that sense of accomplishment you had catching your first wave? Remember that sense of fear you overcame dropping in on that first overhead day? Stoked Mentoring, a non-profit organization,…
Sustainable Stoke
As surfers, we are keenly in tune with nature. Spending countless hours in her oceans harnessing her energy in the purest sense. We are the veritable disciples of Gaia. Or…
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