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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Enjoy Stoke Tee
$32.00Select optionsIt’s why we surf. Stoke is a feeling that only a surfer knows. It’s also something that can never be synthesized, commercialized, bottled and sold. Stoke is free, and it is the essence of surfing. Enjoy stoke!
Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Kook Tee
$1,000.00$28.50Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Mug
$12.00Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are slightly tapered for that euro-phyle aesthetic with comfortable handles perfect for that dawn patrol java. Dishwasher and microwave safe.
Surfer In The Sun Tee
$38.00Select optionsWestcoast surf artist Al Swaney draws on her life experiences in Ireland and Hawai’I in this creative collaboration between Ulupono and Bleusome Art. Her signature line art accentuated with bold colors and simple shapes distills the essence of surfing in a perfectly minimalist fashion.
To see more of Al’s amazing work, be sure to check out her Bleusome Art Collection.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
Compass Tee
$28.50Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
True To Core Tee
$28.50Select optionsOur first core value is to always be true to core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Surf Shop Sticker
$0.00Add to cartSurf shops used to give out stickers for free.
You didn’t have to send in a stamped envelope. You didn’t have to like, or share, or click. They were just stoked that you were stoked on their sticker. Get your truly free surf shop sticker here.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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