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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Still Wahine Tee
$30.84Select optionsThe women’s tee is a collaborative creation between Ulupono and east-coast surf artist Meg Jacovino.
My artwork is inspired by surfing and the sea! The sun, moon and stars. My countless wipe-outs, dreams of nose riding, and the indescribable feeling I get when sliding across the face of a wave.
Visit Meg’s Gallery to see more of her amazing minimalist surf art.
Our women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
Compass Tee
$24.84Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
The OG Hat (Black)
$23.16Add to cartThis is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”
DP Tumbler
$21.91Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
The OG Hat
$23.16Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
Stay Stoked Tee
$23.16Select optionsThe tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave you are riding. That is stoke. It’s seeing the huge grin on a grom’s face when you let them have that insider. That is stoke. We get it and we give it. But above all, we always stay stoked.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Support Local Tee
$22.84Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Wahine Kai Tee
$22.52Select optionsNothing compares to the style and grace of the wahine kai (woman of the sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding the pocket. If there was ever evidence in our evolutionary ancestry originating from the Sea, it is in the fluid movement of the wahine kai.
The women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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