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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Ulupono X My Manoa Surf Wax
$7.50Add to cartSafe for you. Safe for the ocean. Our cool water, coconut scented surf wax was especially made for Ulupono by our friends My Manoa in Honolulu, Hawai’i. Each bar weighing about 2 oz. is hand made using only organic beeswax, organic coconut oil, and phthalate-free fragrance. Visit My Manoa for more environmentally responsible products made with aloha.
Respect Tee
$28.50Select optionsThe tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how to respect the lineup. Those that can grasp the concept stand to earn their own respect from fellow surfers as well as the waves. It is the cardinal rule of surfing … give respect, get respect.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
Less Is More Tee
$28.50Select optionsThere is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
The OG Hat
$20.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
Kook Tee
$1,000.00$28.50Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Stay Stoked Tee
$28.50Select optionsThe tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave you are riding. That is stoke. It’s seeing the huge grin on a grom’s face when you let them have that insider. That is stoke. We get it and we give it. But above all, we always stay stoked.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Mug
$12.00Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are slightly tapered for that euro-phyle aesthetic with comfortable handles perfect for that dawn patrol java. Dishwasher and microwave safe.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
Last Bastion of Surf
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Putting the Stoke in Mentoring
Remember that sense of accomplishment you had catching your first wave? Remember that sense of fear you overcame dropping in on that first overhead day? Stoked Mentoring, a non-profit organization,…
Aaron’s Pursuit
In many ways, Fallbrook local Aaron Lieber’s first and highly acclaimed surf movie, “The Pursuit” mimics his sudden rise to the surfing industry spotlight. The first surf movie to be…
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