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Welcome to Ulupono
Ulupono Surf Company™ is a California-based surf brand inspired by its grassroots following. Ulupono was formerly known as Tribal Surf, a community of California surfers founded in 2008. At Ulupono, we cater to the surfer and not to the masses. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Our Creations
Our design philosophy is inspired by the grassroots surfing from which Ulupono was formed. We aim to stay true to the core.
The Surf Shop
Check out our shop for threads designed by surfers for surfers.
Surf Shop Sticker
$0.00Add to cartSurf shops used to give out stickers for free.
You didn’t have to send in a stamped envelope. You didn’t have to like, or share, or click. They were just stoked that you were stoked on their sticker. Get your truly free surf shop sticker here.
Respect Tee
$32.00Select optionsThe tee that embodies the cardinal, unspoken rule of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
The OG Hat (Black)
$25.00Add to cartThis is our flagship hat in black proudly flying our colors embroidered with our iconic “skull and crossboards.”
Noble Sticker
$3.00Add to cartOur flagship 3.5″ sticker proudly flying our colors embroidered with our iconic “skull and crossboards.”
From The Zine
Our niche publication features exclusive interviews of ordinary dudes doing extraordinary things.
Surfing the Lord
Ask most any surfer what they did on any given Sunday morning and most will sarcastically say they were at church. Indeed, many surfers view their sport more as a…
Surfing’s Intifada
Literally translated as “shaking off” from Arabic, a few dozen surfers in the Gaza strip and some unlikely friends from an Israeli non-profit are engaged in their own "intifada" defying…
Putting the Stoke in Mentoring
Remember that sense of accomplishment you had catching your first wave? Remember that sense of fear you overcame dropping in on that first overhead day? Stoked Mentoring, a non-profit organization,…
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