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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Compass Tee
$28.50Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
True To Core Tee
$28.50Select optionsOur first core value is to always be true to core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
First In Tee
$37.00Select optionsTo do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness all for the pure love of surf. Rewarded with the serenity and remarkable peacefulness of the ocean that you can only witness during this predawn witching hour. Enjoy the ride.
Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
Primal Urges Tee
$28.50Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Kook Tee
$1,000.00$28.50Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
DP Beanie
$24.00Add to cartIt gets cold on dawn patrols, so you gotta keep the noggin warm. Our 12-inch knit beanies are embroidered with our iconic “skull & crossboards.”
Less Is More Tee
$28.50Select optionsThere is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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