By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
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Enjoy Stoke Tee
$32.00Select optionsIt’s why we surf. Stoke is a feeling that only a surfer knows. It’s also something that can never be synthesized, commercialized, bottled and sold. Stoke is free, and it is the essence of surfing. Enjoy stoke!
Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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The OG Hat
$20.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
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Air Freshener
$4.00Add to cartThe smell of stoke brought to you by Ulupono. Our air fresheners were developed exclusively for us to bring the scent of fresh surf wax to help make traffic on the 405 suck less. Each air freshener measures 3-1/2 inches in diameter and proudly made in the U.S.A.
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DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
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Vintage Tee
$28.50Select optionsOur homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards nested in the classic diamond shape common during this golden era of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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Thrive Tee
$28.50Select optionsAlong with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
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DP Hoodie
$62.00Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
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Stay Stoked Tee
$28.50Select optionsThe tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave you are riding. That is stoke. It’s seeing the huge grin on a groms face when you let them have that insider. That is stoke. We get it and we give it. But above all, we always stay stoked.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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