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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Classic Badge Tee
$37.00Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.
The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.
Compass Tee
$28.50Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Single Tee
$28.50Select optionsCan’t we all just get a longboard? Heck no. Back in the day, you earned your way to a longboard. When only the older dudes sat way outside on their logs calling out sets for us shortboarders. Respect that legacy.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Kook Tee
$1,000.00$28.50Select optionsWe were all kooks once. The key is to not remain a kook. Don’t drop in. Ever. Don’t bail your board. Respect the pecking order. Take a wave, and give a wave. And for kook’s sake, never pay a grand for a damn t-shirt.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
The OG Hat
$20.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
True To Core Tee
$28.50Select optionsOur first core value is to always be true to core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
The OG Tee
$28.50Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we derive so much of what defines us. Our iconic “skull & crossboards” is a nod to our former selves and derived from the original Tribal Surf logo, the first online community of California surfers aimed at introducing inclusivity into the traditionally exclusive world of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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