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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Compass Tee
$28.50Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
Thrive Tee
$28.50Select optionsAlong with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
The OG Tee
$28.50Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we derive so much of what defines us. Our iconic “skull & crossboards” is a nod to our former selves and derived from the original Tribal Surf logo, the first online community of California surfers aimed at introducing inclusivity into the traditionally exclusive world of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
The OG Hat (Black)
$20.00Add to cartThis is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”
Still Wahine Tee
$36.00Select optionsThe women’s tee is a collaborative creation between Ulupono and east-coast surf artist Meg Jacovino.
My artwork is inspired by surfing and the sea! The sun, moon and stars. My countless wipe-outs, dreams of nose riding, and the indescribable feeling I get when sliding across the face of a wave.
Visit Meg’s Gallery to see more of her amazing minimalist surf art.
Our women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.
Respect Tee
$28.50Select optionsThe tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how to respect the lineup. Those that can grasp the concept stand to earn their own respect from fellow surfers as well as the waves. It is the cardinal rule of surfing … give respect, get respect.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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