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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Classic Badge Tee
$36.15Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.
The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.
DP Beanie
$28.01Add to cartIt gets cold on dawn patrols, so you gotta keep the noggin warm. Our 12-inch knit beanies are embroidered with our iconic “skull & crossboards.”
Compass Tee
$24.84Select optionsLife is about different choices, different paths, different headings. We’ve chosen our path to stay true to core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Support Local Tee
$22.84Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Air Freshener
$2.58Add to cartThe smell of stoke brought to you by Ulupono. Our air fresheners were developed exclusively for us to bring the scent of fresh surf wax to help make traffic on the 405 suck less. Each air freshener measures 3-1/2 inches in diameter and proudly made in the U.S.A.
Surfer In The Sun Tee
$34.86Select optionsWestcoast surf artist Al Swaney draws on her life experiences in Ireland and Hawai’I in this creative collaboration between Ulupono and Bleusome Art. Her signature line art accentuated with bold colors and simple shapes distills the essence of surfing in a perfectly minimalist fashion.
To see more of Al’s amazing work, be sure to check out her Bleusome Art Collection.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Single Tee
$22.84Select optionsCan’t we all just get a longboard? Heck no. Back in the day, you earned your way to a longboard. When only the older dudes sat way outside on their logs calling out sets for us shortboarders. Respect that legacy.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
DP Hoodie
$56.12Select optionsMake no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”
Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
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