Welcome to Ulupono

Ulupono Surf Company™ is a California-based surf brand inspired by its grassroots following. Ulupono was formerly known as Tribal Surf, a community of California surfers founded in 2008. At Ulupono, we cater to the surfer and not to the masses. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”

Our Creations

Our design philosophy is inspired by the grassroots surfing from which Ulupono was formed. We aim to stay true to the core.

The Surf Shop

Check out our shop for threads designed by surfers for surfers.

From The Zine

Our niche publication features exclusive interviews of ordinary dudes doing extraordinary things.

SYRVing Nicaragua

Surf. Yoga. Charity. If there was ever the trifecta of good karma, Santa Monica local Monique Evans may have hit the mark when she founded SYRV, a non-profit outfit that…

Meeting El Gato

When Mexico participated in the 2013 Reef ISA World Surfing Games in Panama, three of their six national surfing team-riders hailed from Sayulita, Mexico. It’s no secret that this sleepy…

Last Bastion of Surf

Surfers spend inordinate amounts of time idolizing the up and coming rider or mesmerized by the most progressive shaper. Yet they rarely give a second thought to the person they…

Get the Lowdown

Subscribe to our newsletter to get the lowdown on happenings and special promotions.

  • No products in the cart.