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By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
The OG Hat
$26.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”
Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old wax all while being biodegradable. Each bamboo comb has unique grain patterns and is engraved with our iconic “skull & crossboards.” A foot of hemp cordage is included for added hipster street cred.
Ulu Pono Tee
$28.00Select optionsTo pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Noble Path Tee
$28.00Select optionsPursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very simple and pure love of surf. This is our life, and now this is our noble path.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton. Please note that the graphic color is slightly lighter than depicted in photographs.
Support Local Tee
$28.00Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
Primal Urges Tee
$28.00Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
Noble Sticker
$2.50Add to cartOur flagship 3.5″ sticker proudly flying our colors with our iconic “skull & crossboards.”
DP Beanie
$25.00Add to cartIt gets cold on dawn patrols, so you gotta keep the noggin warm. Our 12-inch knit beanies sport an adjustable cuff embroidered with our iconic “skull & crossboards.”
True To Core
Small batch, authentic, quality goods designed by surfers for surfers.
No Worries
Free U.S. shipping, no tax & hassle-free returns.
Good Karma
Environmentally responsible products, fair trade & local business supporter.
Sustainable Stoke
As surfers, we are keenly in tune with nature. Spending countless hours in her oceans harnessing her energy in the purest sense. We are the veritable disciples of Gaia. Or…
Last Bastion of Surf
Surfers spend inordinate amounts of time idolizing the up and coming rider or mesmerized by the most progressive shaper. Yet they rarely give a second thought to the person they…
The Endless August
If there were royalty in surfing’s microcosm, the August family would certainly qualify. Known as “Blackie” throughout the Southern California local scene, Orall W. August was introduced to surfing by…