By Surfers For Surfers
We are a California grass-roots surf brand offering authentic surf goods designed by surfers for surfers. We take pride in our products produced in small batches allowing us to better focus our efforts on quality and authenticity. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
-
The OG Hat (Black)
$20.00Add to cartThis is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”
-
Single Tee
$28.50Select optionsCan’t we all just get a longboard? Heck no. Back in the day, you earned your way to a longboard. When only the older dudes sat way outside on their logs calling out sets for us shortboarders. Respect that legacy.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
-
Less Is More Tee
$28.50Select optionsThere is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
-
DP Tumbler
$20.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall stainless steel to make sure your fix remains hot (or cold). Indentations along the lower half of the tumbler ensure that even your frozen fingers can get a good grip. Each is laser etched with our iconic “skull & crossboards.” Measures 8-1/2” height x 3-1/8” diameter.
-
Pray For Parking Tee
$32.00Select optionsThere was a time when parking meant pulling up on the dirt shoulder along the Pacific Coast Highway. Nowadays you’re lucky to find a spot in the now paved and metered parking lots. Never mind the surf. Pray for parking.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.
-
Siamese Sirens Tank
$31.00Select optionsImpossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse with which she carves deep lines on her shortboard, it is a siren call to behold.
The women’s tank top brings the right amount of femininity to the silhouette made with 52% Airlume combed and ring-spun cotton and 48% polyester. Please check the size chart as sizes tend to run small.
-
Vintage Tee
$28.50Select optionsOur homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards nested in the classic diamond shape common during this golden era of surfing.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.
-
Air Freshener
$4.00Add to cartThe smell of stoke brought to you by Ulupono. Our air fresheners were developed exclusively for us to bring the scent of fresh surf wax to help make traffic on the 405 suck less. Each air freshener measures 3-1/2 inches in diameter and proudly made in the U.S.A.
True To Core
We cater to the surfer and not to the masses.
No Worries
Modern fit, quality comfort, and made to last.
Good Karma
Eco friendly, fair trade, local business supporter.
Got Tribe?
Help us spread the stoke by joining our brand rep program! Joining our tribe means you are not just part of any brand rep program, you are part of our ‘ohana.
Surfing’s Intifada
Literally translated as “shaking off” from Arabic, a few dozen surfers in the Gaza strip and some unlikely friends from an Israeli non-profit are engaged in their own "intifada" defying…
Putting the Stoke in Mentoring
Remember that sense of accomplishment you had catching your first wave? Remember that sense of fear you overcame dropping in on that first overhead day? Stoked Mentoring, a non-profit organization,…
The Endless August
If there were royalty in surfing’s microcosm, the August family would certainly qualify. Known as “Blackie” throughout the Southern California local scene, Orall W. August was introduced to surfing by…
Subscribe to our newsletter to be the first to know about drops, promos, and all manner of stoke.