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Welcome to Ulupono
Ulupono Surf Company™ is a California-based surf brand inspired by its grassroots following. Ulupono was formerly known as Tribal Surf, a community of California surfers founded in 2008. At Ulupono, we cater to the surfer and not to the masses. Translated from Hawai’ian, ulu pono means, “to thrive on a noble path.”
Our Creations
Our design philosophy is inspired by the grassroots surfing from which Ulupono was formed. We aim to stay true to the core.
The Surf Shop
Check out our shop for threads designed by surfers for surfers.
Stay Stoked Tee
$32.00Select optionsThe tee that says it all and the answer to why we surf … stoke.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
The OG Tee
$32.00Select optionsOur flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for.
Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.
Surf Shop Sticker
$0.00Add to cartSurf shops used to give out stickers for free.
You didn’t have to send in a stamped envelope. You didn’t have to like, or share, or click. They were just stoked that you were stoked on their sticker. Get your truly free surf shop sticker here.
The OG Hat
$25.00Add to cartThis is our flagship hat proudly flying our colors embroidered with our iconic “skull and crossboards.”
From The Zine
Our niche publication features exclusive interviews of ordinary dudes doing extraordinary things.
SYRVing Nicaragua
Surf. Yoga. Charity. If there was ever the trifecta of good karma, Santa Monica local Monique Evans may have hit the mark when she founded SYRV, a non-profit outfit that…
Meeting El Gato
When Mexico participated in the 2013 Reef ISA World Surfing Games in Panama, three of their six national surfing team-riders hailed from Sayulita, Mexico. It’s no secret that this sleepy…
Last Bastion of Surf
Surfers spend inordinate amounts of time idolizing the up and coming rider or mesmerized by the most progressive shaper. Yet they rarely give a second thought to the person they…
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