Everyone Starts Out Somewhere

Surfers know that feeling better than most having to brave pre-dawn winter mornings in frigid waters and localized crowds just to pay their dues and earn the skill, much less respect, to hold their own in the lineup. As a newly launched surf brand, this is our Day One.

Day One Montage

Launched for the Spring / Summer 2018 season, Ulupono Surf Company’s inaugural collection is the Day One which pays homage to the unspoken core pillars of surfing … respect and stoke.

Luke at Huntington Beach
Michael at Venice Beach
Dayoung at Seal Beach

The OG Tee

Our flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for.

The blue-green hue represents the ocean from which we derive so much of what defines us. Our iconic “skull and crossboards” is a nod to our former selves and derived from the original Tribal Surf logo, the first online community of California surfers aimed at introducing inclusivity into the traditionally exclusive world of surfing.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.

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Michael at Venice Beach

Michael at Venice Beach (above)

Michael at Venice Beach
Dayoung at Seal Beach

$32.00 $19.20Select options

Dayoung at Seal Beach

Dayoung at Seal Beach (above)

Luke at Huntington Beach
Dayoung at Seal Beach

Respect Tee

The tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect.

It’s the first thing every surfer learns. How to respect the ocean and how to respect the lineup. Those that can grasp the concept stand to earn their own respect from fellow surfers as well as the waves.  It is the cardinal rule of surfing … give respect, get respect.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.

Sustainable Status

Support Local Status

$32.00 $19.20Select options

Stay Stoked Tee

The tee that says it all and the answer to why we surf … stoke.

It’s that feeling of living in the moment focusing on absolutely nothing but the wave you are riding. That is stoke. It’s seeing the huge grin on a groms face when you let them have that insider. That is stoke. We get it and we give it. But above all, we always stay stoked.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and designed with superior Airlume combed and ring-spun cotton.

Sustainable Status

Support Local Status

Luke at Huntington Beach

Luke at Huntington Beach (above)

Michael at Venice Beach
Luke at Huntington Beach

$32.00 $19.20Select options

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