Our skull & crossboards.

Our iconic “skull & crossboards” logo is a nod to our beginnings as the first California social network for local surfers founded in 2008. Then known as Tribal Surf, we began as a handful of friends that just wanted a better way to organize surf outings. We wanted a symbol that signified the tribal nature of surfing. For us the skull embodies this tribal sense of belonging to a group. The crossed boards resemble the idea of there always being more than one – interconnected as a family.

2019SS Skull & Crossboards

Under the moniker of Ulupono to better convey our mission as a surf brand, we’ve kept the skull & crossboards to remind us of our roots. Added are the three waves flanking the skull to signify our three core values as a surf brand. Our Spring / Summer 2019 line is a tribute to our iconic skull & crossboards.

True To Core Tee
Vintage Tee
Thrive Tee
Compass Tee

A gathering of the oceanic tribes.

Original Tribal Surf Creed

True To Core Tee

Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form true to its essence.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

True To Core Tee

Sam at Bolsa Chica Beach (above)

True To Core Tee
True To Core Tee

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Sydney at Huntington Beach (above)

Vintage Tee

Vintage Tee

Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards nested in the classic diamond shape common during this golden era of surfing.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

$28.50Select options

Thrive Tee

Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

Thrive Tee

Lorenzo at Seal Beach (above)

Thrive Tee

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Compass Tee

Sam at Bolsa Chica Beach (above)

Compass Tee
Compass Tee

Compass Tee

Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

$28.50Select options

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