Thrive on a noble path.

Ulupono Surf Company™ was founded on a simple idea of a surf company that focused on surfers. This means not venturing outside of surfing. This means catering our creations to what surfers want. This means using language and concepts that perhaps only surfers understand. This means staying true to the core.

This, our third and most significant collection bears our namesake and depicts the mission and values of Ulupono. We pay homage to the Hawai’ian heritage so critical to surfing. We acknowledge that staying true to the core may not always be the path of least resistance. We respect and support the local surfing community. Not least of all, we encourage equality across all demographic lines. This is our noble path. This is Ulupono.

Ulu Pono Tee
Noble Path Tee
Classic Badge Womens LS Tee
Support Local Tee

O kei kai ku’u ha.

My breath is the sea.

Ulu Pono Tee

To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

Sustainable Status

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Anders at Newport Beach (above)

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Michael at Venice Beach (above)

Noble Path Tee

Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very simple and pure love of surf. This is our life, and now this is our noble path.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton. Please note that the graphic color is slightly lighter than depicted in photographs.

Sustainable Status

Support Local Status

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Support Local Tee

Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.

Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

Sustainable Status

Support Local Status

Anders at Newport Beach (above)

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Abbie at Huntington Beach (above)

Classic Badge Tee

In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.

The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.

Sustainable Status

Support Local Status

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