• True To Core Tee

    $28.50

    Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer…

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  • Vintage Tee

    $28.50

    Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards…

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  • Thrive Tee

    $28.50

    Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d'être. To thrive on a noble path. Unisex and fits like a…

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  • Compass Tee

    $28.50

    Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and…

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  • First In Tee

    $37.00

    To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…

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  • Ulu Pono Tee

    $28.50

    To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…

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  • Noble Path Tee

    $28.50

    Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…

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  • Support Local Tee

    $28.50

    Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…

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  • Classic Badge Tee

    $37.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

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  • Primal Urges Tee

    $28.50

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

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  • Less Is More Tee

    $28.50

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…

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  • Stay Stoked Tee

    $28.50

    The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…

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