• First In Tee

    $36.50

    To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…

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  • Ulu Pono Tee

    $28.00

    To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…

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  • Noble Path Tee

    $28.00

    Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…

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  • Support Local Tee

    $28.00

    Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…

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  • Classic Badge Tee

    $38.50

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

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  • Primal Urges Tee

    $28.00

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

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  • Wahine Kai Tee

    $28.00

    Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…

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  • Siamese Sirens Tank

    $29.50

    Impossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse…

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  • Less Is More Tee

    $28.00

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…

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  • Stay Stoked Tee

    $28.00

    The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…

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  • Respect Tee

    $28.00

    The tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how…

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  • The OG Tee

    $28.00

    Our flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we…

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