• True To Core Tee

    $28.50

    Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer…

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  • Vintage Tee

    $28.50

    Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards…

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  • Thrive Tee

    $28.50

    Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d'être. To thrive on a noble path. Unisex and fits like a…

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  • Compass Tee

    $28.50

    Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and…

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  • Primal Urges Tee

    $28.50

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

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  • Wahine Kai Tee

    $28.50

    Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…

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  • Siamese Sirens Tank

    $31.00

    Impossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse…

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  • Less Is More Tee

    $28.50

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…

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  • The OG Hat (Black)

    $20.00

    This is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”

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  • Surf Shop Sticker

    $0.00

    Surf shops used to give out stickers for free. You didn't have to send in a stamped envelope. You didn't have to like, or share, or click. They were just…

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  • Stay Stoked Tee

    $28.50

    The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…

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  • Respect Tee

    $28.50

    The tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how…

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