• True To Core Tee

    $28.50

    Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer…

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  • Vintage Tee

    $28.50

    Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards…

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  • Thrive Tee

    $28.50

    Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d'être. To thrive on a noble path. Unisex and fits like a…

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  • Compass Tee

    $28.50

    Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and…

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  • Classic Badge Tee

    $37.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

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  • The OG Hat (Black)

    $20.00

    This is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”

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  • Surf Shop Sticker

    $0.00

    Surf shops used to give out stickers for free. You didn't have to send in a stamped envelope. You didn't have to like, or share, or click. They were just…

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  • Noble Sticker

    $2.50

    Our flagship 3.5" sticker proudly flying our colors with our iconic “skull & crossboards.”

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  • The OG Hat

    $20.00

    This is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”

    Add to cart
  • The OG Tee

    $28.50

    Our flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we…

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