• True To Core TeeTrue To Core Tee
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    True To Core Tee

    $28.50

    Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer…

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    Vintage Tee

    $28.50

    Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards…

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  • Thrive TeeThrive Tee
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    Thrive Tee

    $28.50

    Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d'être. To thrive on a noble path. Unisex and fits like a…

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  • Compass TeeCompass Tee
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    Compass Tee

    $28.50

    Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and…

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  • DP HoodieDP Hoodie
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    DP Hoodie

    $62.00

    Make no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a…

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  • First In TeeFirst In Tee
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    First In Tee

    $37.00

    To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…

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    Ulu Pono Tee

    $28.50

    To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…

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    Noble Path Tee

    $28.50

    Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…

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    Support Local Tee

    $28.50

    Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…

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    Classic Badge Tee

    $37.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

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  • Primal Urges TeePrimal Urges Tee
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    Primal Urges Tee

    $28.50

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

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  • Wahine Kai TeeWahine Kai Tee
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    Wahine Kai Tee

    $28.50

    Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…

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