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DP Hoodie
$67.00Make no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a…
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First In Tee
$42.00To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…
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Ulu Pono Tee
$32.00To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…
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Noble Path Tee
$32.00Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…
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Support Local Tee
$32.00Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…
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Classic Badge Tee
$42.00In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…
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Primal Urges Tee
$32.00Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…
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Wahine Kai Tee
$32.00Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…
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Siamese Sirens Tank
$34.00Impossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse…
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Less Is More Tee
$32.00There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…
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Stay Stoked Tee
$32.00The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…