• DP HoodieDP Hoodie
    Select options

    DP Hoodie

    $67.00

    Make no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a…

    Select options
  • First In TeeFirst In Tee
    Select options

    First In Tee

    $42.00

    To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…

    Select options
  • Select options

    Ulu Pono Tee

    $32.00

    To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…

    Select options
  • Select options

    Noble Path Tee

    $32.00

    Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…

    Select options
  • Select options

    Support Local Tee

    $32.00

    Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…

    Select options
  • Select options

    Classic Badge Tee

    $42.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

    Select options
  • Primal Urges TeePrimal Urges Tee
    Select options

    Primal Urges Tee

    $32.00

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

    Select options
  • Wahine Kai TeeWahine Kai Tee
    Select options

    Wahine Kai Tee

    $32.00

    Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…

    Select options
  • Siamese Sirens TeeSiamese Sirens Tee
    Select options

    Siamese Sirens Tank

    $34.00

    Impossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse…

    Select options
  • Less Is More TeeLess Is More Tee
    Select options

    Less Is More Tee

    $32.00

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…

    Select options
  • Luke at Huntington BeachLuke at Huntington Beach
    Select options

    Stay Stoked Tee

    $32.00

    The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…

    Select options
  • Dayoung at Seal BeachDayoung at Seal Beach
    Select options

    Respect Tee

    $32.00

    The tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how…

    Select options