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First In Tee
$42.00Select optionsTo do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness…
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DP Beanie
$30.00Add to cartIt gets cold on dawn patrols, so you gotta keep the noggin warm. Our 12-inch knit beanies sport an adjustable cuff embroidered with our iconic “skull & crossboards.”
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DP Tumbler
$26.00Add to cartFor those that need to take their java with them on dawn patrol, our DP Tumbler is your new best friend. These 14-ounce travel tumblers are made of double wall…
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Noble Mug
$20.00Add to cartOur flagship mug displays our namesake and creed, “thrive on a noble path” on one side and our iconic “skull & crossboards” on the other. These ceramic 14-ounce mugs are…
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Bamboo Wax Comb
$7.00Add to cartThese surf wax combs are made of environmentally friendly bamboo and do a much better job of combing and scraping than plastic combs. Tough enough to clean off months old…
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Ulupono X My Manoa Surf Wax
$7.50Add to cartSafe for you. Safe for the ocean. Our cool water, coconut scented surf wax was especially made for Ulupono by our friends My Manoa in Honolulu, Hawai’i. Each bar weighing…
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Ulu Pono Tee
$32.00Select optionsTo pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our…
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Noble Path Tee
$32.00Select optionsPursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very…
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Support Local Tee
$32.00Select optionsSome call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat…
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Classic Badge Tee
$42.00Select optionsIn September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…
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Primal Urges Tee
$32.00Select optionsDedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…
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Wahine Kai Tee
$32.00Select optionsNothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…