• The OG Tee

    $28.50

    Our flagship tee proudly flies our colors and iconic badge which represent the core of Ulupono and what it stands for. The blue-green hue represents the ocean from which we…

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  • Respect Tee

    $28.50

    The tee that embodies the cardinal, unspoken rule of surfing. It begins and ends with respect. It’s the first thing every surfer learns. How to respect the ocean and how…

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  • Stay Stoked Tee

    $28.50

    The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave…

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  • The OG Hat

    $20.00

    This is our flagship hat proudly flying our colors embroidered with our iconic “skull & crossboards.”

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  • Noble Sticker

    $2.50

    Our flagship 3.5" sticker proudly flying our colors with our iconic “skull & crossboards.”

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  • Surf Shop Sticker

    $0.00

    Surf shops used to give out stickers for free. You didn't have to send in a stamped envelope. You didn't have to like, or share, or click. They were just…

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  • The OG Hat (Black)

    $20.00

    This is our flagship hat in black proudly embroidered with our iconic “skull & crossboards.”

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  • Primal Urges Tee

    $28.50

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat,…

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  • Wahine Kai Tee

    $28.50

    Nothing compares to the style and grace of the wahine kai (woman of the Sea). They dance on water with smooth cross-step movements. They are statuesque in their poses noseriding…

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  • Siamese Sirens Tank

    $31.00

    Impossible to ignore, the style that women surfers bring to the lineup is undeniable. Whether you are being graced with the smooth glides of her longboard or the aggressive finesse…

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  • Less Is More Tee

    $28.50

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding…

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  • Classic Badge Tee

    $37.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to…

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