Primal Urges Tee

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  Ulu Pono Tee

  $28.50

  To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.

  Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  First In Tee

  $37.00

  To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness all for the pure love of surf. Rewarded with the serenity and remarkable peacefulness of the ocean that you can only witness during this predawn witching hour. Enjoy the ride.

  Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  Stay Stoked Tee

  $28.50

  The tee that says it all and the answer to why we surf … stoke. It’s that feeling of living in the moment focusing on absolutely nothing but the wave you are riding. That is stoke. It’s seeing the huge grin on a grom’s face when you let them have that insider. That is stoke. We get it and we give it. But above all, we always stay stoked.

  Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  Still Wahine Tee

  $36.00

  The women’s tee is a collaborative creation between Ulupono and east-coast surf artist Meg Jacovino.

  My artwork is inspired by surfing and the sea! The sun, moon and stars. My countless wipe-outs, dreams of nose riding, and the indescribable feeling I get when sliding across the face of a wave.

  Visit Meg’s Gallery to see more of her amazing minimalist surf art.

  Our women’s tee fits like a well-loved favorite, featuring a slim feminine fit, crew neck, short sleeves and superior Airlume combed and ring-spun cotton. Please check the size chart as sizes tend to run small.

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  Support Local Tee

  $28.50

  Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.

  Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  Thrive Tee

  $28.50

  Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.

  Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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