• True To Core Tee

    $28.50

    Our first core value is to always be True To Core. This means always staying true to the surf culture catering to the local surfer and not to the consumer masses. The True To Core tee flies the skull & crossboards in its simplest form true to its essence.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  • Vintage Tee

    $28.50

    Our homage to the classic ‘60s surfboard logo design styled by legends including Lance Carson, Hap Jacobs, Bear, Velzy, and the like. The Vintage Tee features the skull & crossboards nested in the classic diamond shape common during this golden era of surfing.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  • Thrive Tee

    $28.50

    Along with the skull & crossboards, the Thrive Tee showcases the meaning behind our namesake and our raison d’être. To thrive on a noble path.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  • Compass Tee

    $28.50

    Life is about different choices, different paths, different headings. We’ve chosen our path to stay true to the core. The Compass Tee is a reminder of these different headings and the noble path we’ve chosen to take.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  • DP Hoodie

    $62.00

    Make no mistake it can get frigid cold that early in the morning and a hoodie is standard issue for all dawn patrols. Layer a long-sleeve tee, throw on a beanie and you are good to go. Our DP hoodie is a full zip insanely soft sponge fleece with roomy front pockets and sporting our iconic “skull & crossboards.”

    Unisex and great for layering made with 90% Airlume combed and ring-spun cotton and 10% polyester.

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  • First In Tee

    $37.00

    To do the dawn patrol means to be primus intus – first in. Out in the lineup before most have even had their morning coffee. Braving the cold and darkness all for the pure love of surf. Rewarded with the serenity and remarkable peacefulness of the ocean that you can only witness during this predawn witching hour. Enjoy the ride.

    Unisex and fits like a well-loved favorite, featuring a classic crew neck and long sleeves made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  • Ulu Pono Tee

    $28.50

    To pay homage to surfing is to pay respect to its Hawai’ian origins. The words “ulu pono” themselves invoke the native phrase meaning, “to thrive on a noble path.” Our tribute to our namesake exhibits traditional Polynesian art symbolizing the warrior spirit in the spearheads flanked by adversity depicted by shark teeth all encompassed by the ocean waves we cherish.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  • Noble Path Tee

    $28.50

    Pursuing a noble path is never easy. It is a winding path fraught with headwinds. What drives Ulupono forward and determined to live up to its namesake is our very simple and pure love of surf. This is our life, and now this is our noble path.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton. Please note that the graphic color is slightly lighter than depicted in photographs.

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  • Support Local Tee

    $28.50

    Some call it community, others call it family, Hawai’ians call it ‘ohana. No matter what you call it, it is only as sacred as its support structure. Have a chat with your local shaper before deciding on that imported popout. Pop by your local surf shop and get to know the good folks behind the counter. They’ll know more about your local break than you can imagine. This is your local. Support local.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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  • Classic Badge Tee

    $37.00

    In September 2018, competitive surfing’s governing body announced an equal pay program to male and female athletes in the pro circuit. This landmark decision marks the first sporting body to recognize gender pay equality. Our first long-sleeve tee is women’s only to commemorate the strides surfing has made to level the playing field.

    The women’s long-sleeve tee fits like a well-loved favorite, featuring a semi-relaxed fit, classic crew neck, and superior Airlume combed and ring-spun jersey cotton.

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  • Primal Urges Tee

    $28.50

    Dedicated to the progressive surfers who live for nothing but surf. To these stalwarts of the Sea, life is literally based on surf and the sustenance of surf. Sleep, eat, surf … these are the primal urges.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with 52% Airlume combed and ring-spun cotton and 48% polyester.

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  • Less Is More Tee

    $28.50

    There is the soul surfer. These free spirited, free surfing individuals are embarked on a transcending journey. They have surfed all manner of waves on all manner of surf riding vehicles. They haven’t just become one with the Sea, they share in its ebbs and flows forever seeking a higher level of existence. To these sages of surf, less is more.

    Unisex and fits like a well-loved favorite, featuring a crew neck, short sleeves and made with superior Airlume combed and ring-spun cotton.

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